A former housemate of Big Brother Naija reality TV show, the ShineYaeye edition, Pere Egbi and a music producer and record label executive, Larry Gaaga alongside a celebrity bar man, Pascal Okechukwu, popularly known as Cubana Chief Priest— have been unveiled as the latest brand ambassadors of Gulder Lager Beer.
This was disclosed in a statement signed and sent to newsmen by the organisation, noting that the three celebrities will serve as the faces of the ‘Senior Man Campaign’, an initiative rolled out by the company to recognise, celebrate and reward excellence in craftsmanship in different fields that cuts across all socioeconomic sector.
Recall that Pere, who is a United States of America-trained nurse, came to the limelight in 2021 after he contested in the ‘Shine Ya Eye’ and the sixth edition of the popular BBNaija reality TV show.
While Gaaga, who is also a singer, songwriter and producer, has several hit songs to his name as well.
Cubana Chief Priest is a well-known businessman who has multiple relaxation outlets in some parts of the country.
The Portfolio Manager, Flavoured, Non-Lager and Craft, Nigerian Breweries Plc, Maria Shadeko while Speaking at the unveiling ceremony of the latest brand ambassadors that took place on Friday, November 4, 2022, in Lagos State, the partnership would serve as an inspiration for those who aspire greatness in their different professions.
“We want to put everyday people on the pedestal. We want to make them feel noticed for the immense contributions they make in society through their craft by telling the stories of their confidence and willingness to take on new adventures.
“Celebrating them unlocks another level of greatness. We hope that during the ‘Senior Man’ campaign, more and more people are elevated. Done collectively, we, in many ways preserve our identity as people of great will and discipline,” Shadeko said.
